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Oven Brothers’ Pizza Ovens Gaining Momentum

Oven Brothers’ Pizza Ovens Gaining Momentum

Pizza ovens from Oven Brothers (Ottawa, Ontario) are made from carbon steel and stainless steel, part of a design ethos to construct all products with an industrial look that is also strong enough to stand the test of time. All products come with a lifetime warranty.

The design vision for Oven Brothers started in 2017 when friends and business associates Gordo Jones and JP Normand wanted pizza ovens in their backyards. The two wanted ovens built from heavy duty materials capable of surviving Canadian winters.

“They set out to design an oven that did not exist; one that could be shipped flat packed in a crate, resist the Canadian freeze-thaw cycles, and would grill, bake, roast or cook anything,” says Chuck Shabsove, president. “From the corner of their kitchen table, on a piece of scrap paper came the Big Bro outdoor oven design, which was followed by the Original Bro, and many other products such as the Original Joint Rotisserie and the Iron Fuoco.”

Jones and Normand opted for 3/16” to 1/2” steel to obtain the best performance, consistency, and strength in their products. These days, their oven kits ship flat-packed in crates and are delivered curbside in the United States and Canada, with plans to expand to Australia, U.K., and Germany.

“Customers who purchase Oven Brothers products have flexibility with assembly compared to the competition,” Shabsove explains. “It has been a great feature for home and cottage owners wanting a wood-fired outdoor oven in hard-to-reach places. Apart from the wheel kit on their ovens that require nuts and bolts, the oven kits assemble with no hardware. They are assembled using their patent-pending tab-lok technology, allowing for every part to lock into place while building the kits.”

Products are priced competitively and manufactured in the country in which they are sold in. According to Shabsove, products are made by local workers and in local steel mills, because “it is important to keep our jobs here, not overseas.”

Wood-fired appliances are currently well received, with market research pointing to an increase of $1.6 billion to $11.5 billion by 2024. The Oven Brothers’ Big Bro wood-fired outdoor oven is the most successful product the company has launched. “Its popularity can be attributed to its versatile size, the user’s ability to use the fire chamber as a cooking area, the ability to use the top of the oven as a warming rack, and its general ease of use,” Shabsove says. “The Original Bro wood-fired outdoor oven is close behind with the same characteristics in a smaller package.”

The company is now ready to set up distribution in Canada and the USA, and they are looking for dealers and distributors who have a proven track record, are enthusiastic about outdoor cooking, and are serious about representing the brand. The company has partnered with Weber Knapp in New York to manufacturer products in the United States. In Canada, Oven Brothers manufactures in Ottawa.

“Oven Brothers offers healthy margins and rebate incentives based on sales levels on a year-to-year basis,” Shabsove adds. “We have assembly and training videos and will support retailers through an integrated wholesale portal where orders will be placed, assets will be available for their respective websites and marketing material will be downloadable.”

For more information, visit ovenbros.com.