Jensen Leisure Furniture, an FSC-certified manufacturer of luxury outdoor furniture, recently made key executive staff changes. The retirement of Janet Wansor, vice president of sales and marketing, in December 2019 brought 28 years of service to a close and left a skills gap at the marketing position.

Appreciative of Wansor’s contribution, but looking to the future of the company, Jensen brought on two new faces at the start of this year to join the Richmond, Virginia team. These marketing and customer engagement hires will continue to improve Jensen’s interaction with the casual furniture buyer and how customers perceive the brand.

Phillip Crowe was appointed to the position of marketing director. Previously associated with marketing consulting and digital agency operations, Crowe brings a passion for “marketing that connects” to Jensen. Active in digital marketing since 2006, Crowe has enabled clarity and structure in advertising campaigns on behalf of Party City, Lexus, Stanley Martin Homes, Cooper Tires, and HMY Yacht Sales, among many others.

At Jensen, Crowe focuses on overlaying a consumer-marketing perspective on top of the traditional retail, design, and contract categories. “Jensen Leisure’s commitment to quality in its craftsmanship, design, and in the people who work for this brand is clear,” Crowe says. “What excites me will be to create an awareness in consumers’ minds of the merits of our brand as they design their outdoor space.”

Elle Williams was named customer engagement manager. Williams oversees Jensen’s customer service team and serves as the inside manager for the sales teams. Williams partners with sales, marketing, and operations to develop better ways for Jensen to serve customers’ interests and Jensen’s business priorities across all channels. Since 2006, Williams has proven success in operations and logistics management. She has developed and supervised large, effective call centers focused on continual improvement of operational efficiency and accuracy.

“Operational efficiency is, at the end of the day, something we need to do better to enhance the service to our clientele,” Williams says. “Connecting their needs with our sales and marketing teams will help to close the gap in how we interact with