Elmira Stove Works, a manufacturer of premium vintage-inspired appliances, has launched its newly redesigned website, offering enhanced features, direct-to-consumer purchasing, and visualization tools.

Consumers can purchase directly from Elmira, via Shopify integration, which features an e-commerce platform where users can shop for Elmira appliances without travelling to a showroom. This capability provides seamless and intuitive user experience, allowing customers to:
• View high-quality product images and details.
• Customize appliances in thousands of colours and configurations and see them in a variety of cabinet colours.
• Save selections with an account login.
• Research, build, price, and purchase appliances online.

Cutting-Edge Visualization Tools
Elmira has introduced two new interactive visualizer tools to further enhance the users’ shopping experience:
• Product Visualizer – This tool enables users to customize individual appliances, seeing the changes and pricing as they build.
• Kitchen Visualizer – Users can customize and price a full suite of Elmira appliances in various cabinets while keeping a static kitchen image in view.

The visualizers are valuable resources for retail sales personnel, enabling them to guide customers through the entire Elmira lineup of thousands of configurations while requiring only a small selection of display units.
Versions without the checkout feature are available for dealers to use in-store or on their own websites.
https://elmirastoveworks.myshopify.com/products/heritage-dealer
https://elmirastoveworks.myshopify.com/products/fireview-dealer
https://elmirastoveworks.myshopify.com/products/northstar-dealer

Partner Profit Program Benefits Dealers
Elmira is committed to supporting its dealer network with its unique Partner Profit Program. Local dealers receive direct sales credits for leads generated in their territories, ensuring they continue to benefit from Elmira’s growing digital presence.

“Since Elmira Stove Works has launched their direct-buy option on their website, we as a dealer benefit from more exposure. Our margin on a particular unit may be a little lower, but they do all the work, and the risks are removed for us. The website is interactive and very easy to use, especially for those customers who like to buy from the comfort of home.” – Sidney B., Dealer, Ontario

“Elmira Stove Works has been a quality niche product for our store… unique and not available at box stores. All we needed to do was display and learn the product. Delivery can be handled by Elmira directly. It doesn’t get much easier than that! And if they make a direct sale in our territory, they compensate us for it. It doesn’t get much better than that!” – Jennifer L., Dealer, New York
Exclusive Portals for Dealers and Media

To further support its partners, Elmira has launched two password-protected portals:
• Dealer Portal – Provides access to marketing materials, logos, product images, pricing lists, FAQs, and the visualizer tools.
• Media Portal – Offers editors and journalists access to Elmira’s press kit, logos, recent press releases, and lifestyle images.

www.elmirastoveworks.com