In conjunction with the rebranding efforts underway at Castelle, Lindsey Berman has been named brand ambassador. Her activities will include representing Castelle in all facets of the brand-awareness initiative. Steve Lowsky, CEO of Castelle, says, “We are excited to add Lindsey to our promotional and marketing team as our brand…

A series of professionally produced videos was introduced by Castelle during Casual Market Chicago for multiplatform use. The series includes individual product videos highlighting each collection debuting for 2017. Also included is a video featuring the handcrafted production of Castelle luxury outdoor furnishings.

Steve Lowsky, CEO of Castelle, says, “The…

Castelle® recently unveiled the first of its showroom redesigns. As the next phase in Castelle’s brand-strengthening initiative, showrooms in High Point, North Carolina; Atlanta, Georgia; and Chicago, Illinois will be reconfigured and designed to highlight the collections, as well as luxury outdoor living. In the High Point showroom, designers Debbie…

Castelle has launched the SummerWinds Signature aluminum line and its 2017 collections. Under the leadership of Rory Rehmert, newly appointed president, SummerWinds has expanded its product offering of steel casual collections and lounging pieces to include high-quality cast- and extruded aluminum furnishings. Designed to meet a need in specialty retailing,…

As a holding entity for multiple iconic brands, Hearth & Home Technologies (HHT), Lakeville, Minnesota, values its long-held reputation among industry dealers and wholesalers. A relaunch of the company’s Majestic Brand is not so much a fix as it is an opportunity to make improvements.

With a team effort led…