HIGH POINT, NC – Through three fundraising activities hosted at Casual Market Chicago in July, the International Casual Furnishings Association received donations totaling $25,500 for City of Hope, the association’s philanthropy partner. City of Hope is the renowned Duarte, Calif.-based research and treatment center for cancer, diabetes and other life-threatening diseases.

On opening day, most members responded to a promotional ICFA social media invitation to #PACKOURPINK with an abundance of pink clothing as the wardrobe color of the day. Intended to raise awareness of breast cancer, the group demonstrated support of today’s fighters, survivors and those remembered. Many attendees made…

BALDWIN PARK, CA –  During the final Casual Market in Chicago, the Solaris side post umbrella by Shademaker was introduced and received with a positive response. As a new introduction during the brand relaunch, the Solaris featured curved lines and soft edges.

“Shademaker is known for its high-end residential and hospitality designer shades. With the Solaris, we’re able to redefine contemporary styling with its dramatic angles,” said Benjamin Ma, vice president. “The effortless infinite tilt function is a feature that is sought after, where multi-functioning shade is desired.”

Inspired by the larger Polaris, the Solaris impresses in function with an…

The regional sales manager (RSM) at Alfresco Home holds a senior sales position and serves as the primary relationship owner for an assigned geographic territory. Within the territory, the RSM will have the responsibility of direct customer accounts and responsibility for developing and managing the indirect sales channel.  The RSM is fully responsible for the net sales revenue growth of his or her territory.

Responsibilities of the RSM include territorial sales growth, customer retention, new prospect development and independent representative and distributor account management. The RSM is responsible for development and execution of sales plans for their assigned territory, preparation…

BALDWIN PARK, CA – For 2023, Shademaker introduces the new Aurora base, a 100 lbs. cast aluminum market base with wheels. The Aurora’s contemporary design complements any market umbrella in a variety of outdoor spaces.

With a round cast aluminum construction, the Aurora base features a base stem clamp to provide added support along with a bolted base stem to deliver enhanced commercial strength. Two wheels are incorporated into the design for ease of mobility. Aesthetically, the Aurora is designed with three finish options including Shadow Graphite, Architectural Bronze and Arctic White. Compatible with a 30 lbs. add-on-weight for additional…

PHILADELPHIA - Alfresco Home announces the retirement of industry veteran Rick Baker effective September 1, 2022. Rick has served in his current position nearly 9 years as S.E sales manager and previous two years as company sales representative.

According to Joseph Cilio, president and CEO, “Rick has been at the forefront of making Alfresco Home Great! Traveling the country sharing the Alfresco Home message and diligent curation of key accounts, Rick has been a great partner in business and has become a great friend to me and many on the AH team.”

Prior to joining Alfresco Home, Rick’s career…

BALDWIN PARK, CA – Shademaker has introduced a fully modern and elevated redesign of its entire collection. Keeping its signature profiles and incorporating enhanced materials and timeless design, Shademaker has crafted the next generation of umbrellas.

“In conjunction with our ongoing attention to detail, the relaunch of the Shademaker collection has been modified to meet the growing demand of high-end designer umbrellas,” said Benjamin Ma, vice president. “We are proud that Shademaker continues to deliver well-crafted styles and keeps the focus on delivering the highest standards of quality throughout each umbrella within the collection.”