SARASOTA, FL - With the task of a facility move on the horizon, the leadership team at Windward, consisting of Chief Marketing Officer Rachel Peace, Chief Operations Officer Chad Desmett, Chief Financial Officer Ashley Desmett, and Chief Human Resources Officer, Mindy Desmett accompanied by President and Founder David Peace, decided it was time to think beyond Florida’s sunny shores.
With steady growth in the Midwest and Northeast regions, coupled with the fact they were already set to move out of their current facility in late 2024, the timing was optimal to expand the company’s physical footprint northward.
After extensive research into the implications of maintaining facilities in both Florida and a northern location, it became clear that a dual-location strategy was optimal. With operational expenses rising sharply in SW Florida, coupled with the struggle to find quality labor, a smaller footprint in the state made sense. Moreover, opening an additional facility in an area with significantly lower costs and an abundant manufacturing labor pool represented the smartest strategic move for Windward.
As CMO Rachel Peace stated: “Windward is incredibly excited to embark on this next chapter of growth and expansion which will help us better serve all customers through increased efficiencies, reduced costs internally and externally, and improve facilities in both regions, to name a few. Our excitement of this next chapter is pouring over into our employees as well and it is fantastic to see their enthusiasm! Some of our long-tenured team members have even agreed to relocate northward to assist with the new facility’s launch. We are grateful for the opportunities that 2024 and beyond will bring as we continue strengthening Windward. We are truly so blessed.”