{issue}

Marketing Maneuvers

Software Solutions Provide Vital Support

In the rough economic climate that many independent specialty dealers face today, it is more important than ever to gain (as well as consistently maintain) control of their companies’ costs for the health of their bottom lines. Since 1980, Tyler Retail Systems has helped business owners do just that by offering innovative software specifically tailored for retailers. As Rick Albert, national accounts manager, explains, “Tyler programs are designed to put an owner’s arm around the business,” effectively providing the owner with tools that increase productivity.

Albert says that when retailers use Tyler software programs, they experience tighter inventory control, increased knowledge of customers and purchase history, and better information on other aspects of their businesses, including merchandising, sales, installation, repairs, product distribution, payroll, accounting, and consumer financing. “It takes good software to tie all those elements together and present them in a package that one can digest,” Albert says.

Retailers often enter the field for a variety of reasons, including the desire to be entrepreneurs or to merchandise specific products. Technology, however, has often been a stumbling block for independent retailers. Albert explains that many times, owners will simply buy generalized accounting software that does not address the special needs of retailing. “Accounting software was developed by accountants for accountants. It does not have the subtleties that our retail software does,” he says.

Tyler Retail Systems can help businesses of any size, from the smallest storefronts to operations with multiple locations, run more smoothly. “The smallest retailer does all of exactly the same things that the largest does. The larger retailer just has a greater economy of scale, but the essence of what any retailer is doing is the same,” Albert says.

For example, one small retailer who benefited from the Tyler system was a chimney sweep in Pennsylvania who decided to open a fireplace-and-stove store. “I told him our software was simply an electronic business plan for a retailer. It is going to show you, each step of the way, what you are doing, why you are doing it, what the results are, and what activity you need to change to get better results,” he says. This customer opened his shop about three years ago, and Albert says that his business is doing extremely well. “He has since told me that our software has helped him more readily understand retail problems and solutions,” he adds.

Tyler Retail Systems has customers across North America from a variety of sectors, including patio/hearth, appliance, consumer-electronics, furniture, musical-instrument, jewelry, and sporting-goods retailers. The company specifically assists retailers through its Web-based TylerNet system.

Through a host server located at Tyler’s headquarters in Clearwater, Fla., the company is able to provide integrated software systems and support to customers in any location. “We are hosting the applications and taking responsibility for the technology side of a retailer’s computer system. We are really the computer room for the owners,” Albert says. Under this application service provider model, the only requirement for a retailer is a reliable local Internet connection.

Tyler’s targeted support includes implementation and ongoing training classes, held throughout the year at the company’s Florida offices; a telephone hotline (available around the clock) staffed by support analysts with backgrounds in accounting and retailing who provide assistance; and on-site system audits and checkups.

Tyler understands the special needs of retailers because of its own roots. The company began in 1968 as a consumer-electronics and appliance retailer. As the company grew and greatly expanded operations, it needed software to help manage the complexities of its business. With nothing available on the market to assist it, Tyler created software in 1972, integrating retailing knowledge with technology and using the combination to manage its own operations.

In 1979, the company sold its original business and started Tyler Retail Systems to offer the software that it had created to other retailers. “We understand the core of our customers’ businesses—serialized inventory and the management of big-ticket items—and our software has been built around that,” Albert says.

In this down economy, Albert suggests that retailers adopt a proactive, take-charge attitude to their businesses. “While they need to tighten inventory and make some cutbacks in employees or advertising budgets, retailers need to continue to merchandise and promote products and keep their community presence strong,” he says.

Albert also says that while store traffic and sales are slow, owners have more time to streamline and organize the automation side of their operation. “By installing our software now, retailers will be better prepared, so that when the economy becomes strong again, they will be in improved positions to enjoy that rebound,” he says.

picture

Subscribe now!

Search:

Loading
Shop Talk

EditCal 2017

EditCal 2017

copyright 2011 peninsula media. All rights reserved. | privacy statement