BALDWIN PARK, CA –  During the final Casual Market in Chicago, the Solaris side post umbrella by Shademaker was introduced and received with a positive response. As a new introduction during the brand relaunch, the Solaris featured curved lines and soft edges.

“Shademaker is known for its high-end residential and…

The regional sales manager (RSM) at Alfresco Home holds a senior sales position and serves as the primary relationship owner for an assigned geographic territory. Within the territory, the RSM will have the responsibility of direct customer accounts and responsibility for developing and managing the indirect sales channel.  The RSM…

BALDWIN PARK, CA – For 2023, Shademaker introduces the new Aurora base, a 100 lbs. cast aluminum market base with wheels. The Aurora’s contemporary design complements any market umbrella in a variety of outdoor spaces.

With a round cast aluminum construction, the Aurora base features a base stem clamp to…

PHILADELPHIA - Alfresco Home announces the retirement of industry veteran Rick Baker effective September 1, 2022. Rick has served in his current position nearly 9 years as S.E sales manager and previous two years as company sales representative.

According to Joseph Cilio, president and CEO, “Rick has been at…

BALDWIN PARK, CA – Shademaker has introduced a fully modern and elevated redesign of its entire collection. Keeping its signature profiles and incorporating enhanced materials and timeless design, Shademaker has crafted the next generation of umbrellas.

“In conjunction with our ongoing attention to detail, the relaunch…