Joe Ruggiero wanted a outdoor fiber that wasn’t just 100-percent recyclable and nontoxic, but natural looking and weather resistant, too, so he designed his Viro fiber collection. It is not only gorgeous and natural looking, but durable, too. Rugiero designed three very distinctive collections: Leather-like, Antique, and Natural. His fibers also coordinate with his Sunbrella® outdoor-fabric line. Contact: (818) 885-8981 or www.virofiber.com.