POTTSTOWN, PA - Alfresco Home is celebrating its 20th Anniversary. Launching its business in the outdoor casual furniture sector in 2004, Alfresco Home soon added its garden accents division in 2009. Today, Alfresco Home operates in 14 different countries designing and manufacturing premium outdoor lifestyle products.

Founder and CEO Joseph Cilio says: “The Alfresco Home family would like to extend its sincere thanks to our retail partners, employees, sales representatives, and vendor partners around the world. Over the past 20 years we have been blessed to build our business alongside innovative partners while cultivating amazing friendships. We will continue…

COMFORT, TX – OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories in Comfort, Texas, has added DSA/Dennis Sales Associates, Inc. as an independent sales rep for the Texas and Oklahoma Territory.

DSA/Dennis Sales Associates, Inc. was founded in 1987 by Earl and Deni Dennis to represent casual and outdoor furniture manufacturers. They began selling indoor wicker and rattan, as well as patio furniture to specialty retailers in four southwestern states.

Operating as a mom and pop team, they managed the extensive territory alone, with Earl traveling the road, and Deni running the…

The Diethelm Keller Group has appointed Patrick Troy as president and CEO of DEDON US and Gloster US. In this new role, Troy will lead the sister companies with a strong focus on client experience and brand centric strategy while emphasizing a positive company culture.

The announcement is part of a strategic decision to share operational leadership and leverage synergies that will add value for clients of both brands. DEDON and Gloster will continue to operate independently of each other at their respective headquarters in North Carolina and Virginia. Troy will work directly with Diethelm Keller Premium Brands, who…

HIGH POINT, N.C. – The International Casual Furnishings Association (ICFA) announced that marketing professional Siri Scott has joined the management team as director of Programs and Engagement.

“Siri’s extensive and multi-faceted experience in marketing strategy development and implementation and optimized customer engagement made her the ideal choice for this new position. She will help us enhance support and value for our current members while expanding our influence globally,” said ICFA Executive Director Jackie Hirschhaut.

Scott brings almost two decades of strategic marketing management experience to the trade organization, focusing on helping shareholders improve…

ATLANTA - In a move intended to support the needs of outdoor furnishings retailers and designers with a complete buying experience when it best suits the demands of their businesses, ANDMORESM and ICFA announce the expansion of the 2024 editions of Casual Market Atlanta with a significant new educational opportunity in July and the addition of temporary exhibits in September. Summer Casual Market Atlanta runs July 15 – 18 and Fall Casual Market runs September 16 – 18, at AmericasMart Atlanta.

“These updates to Casual Market Atlanta signal the embrace of AmericasMart Atlanta as the casual and…

NASHVILLE – Registration is underway for the 2024 HPBExpo, managed by the Hearth, Patio & Barbecue Association (HPBA), bringing together decision-makers and their teams to learn about new technologies, regulations, and products at the largest industry event of the year—HPBExpo.

The in-person event will be held at the Music City Center in Nashville, Tennessee, February 12-15, 2024, attracting more than 5,000 attendees representing over 1500 local, national, and international companies taking up over 82,000+ net square feet of exhibit space. Don’t miss the opportunity to connect at the music city and take in the Expo event highlights.

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WADENA, MN - Homecrest Outdoor Living has added Jackie Prevette to their network of residential sales representatives. Prevette is an industry veteran and will provide sales leadership in North and South Carolina.

Prevette has worked in the casual furniture industry for more than 25 years, representing a variety of premium, high-quality manufacturers. Her passion for understanding and helping people has enabled her to build strong, long-lasting relationships with customers.

In the early 1990s, Prevette and her husband, Grady, established Prevette Marketing as multi-channel manufacturers’ sales representatives. She also spent a several-year stint in Arizona working with customers in…

COTO DE CAZA, CA - Richard and Catherine Frinier of the Richard Frinier Design Studio in California will be honored in 2024 by the International Home Furnishings Industry (IHFI) with Lifetime Achievement Awards for their long-time support of the City of Hope (COH).

The IHFI group originally formed in 1965 encompassing manufacturers, retailers, sales representatives, suppliers and associated service providers and was one of the first industry-based chapters and premier fundraising groups to support the renown research and medical center.

Today, this tradition continues with the IHFIs annual fundraising campaign featuring the West Coast Golf and Tennis Tournament…