WEST PALM BEACH, FL — With more than 10 years of sales management experience, Zachary Hertlein has joined luxury lifestyle brand ELAINE SMITH® as vice president of Sales, with a plan to drive immediate growth for the brand by developing sales teams, implementing strategy, and cultivating new and existing partnerships.

“Zachary brings expertise far greater than only developing sales teams,” says Elaine Smith, founder and CEO. “He has a thorough understanding of luxury brands in the outdoor and residential design segments of the industry and works closely with management, customers and sales representatives to collectively reach sales goals and…

LOS ANGELES - When Barbara Corcoran of Shark Tank fame needed shade for her Southern California beach house, she called Infinity Canopy. After learning about the unique features and modular design of Infinity Canopy, she selected two multi-color canopies, but there were a few challenges to overcome before the project could proceed.

A structure was needed to support the canopies. However, Barbara did not want any beams blocking her amazing ocean views. Moreover, she needed everything installed in time for her Shark Tank party, in just 6 weeks.

In collaboration with local dealer Awnings…

MT. LAUREL, N.J. – Frankford Umbrellas, a provider of shade solutions for the contract and retail industries since 1898, has recently doubled its production, warehouse space, and shipping capability.

At the same time, the company continues to focus its efforts on reducing its carbon footprint in spite of its recent expansion. Frankford’s need for expansion is the direct result of a remarkable growth in sales and volume, particularly during the past six years. While the company previously was solely a supplier to commercial properties including hotels, resorts and restaurant chains in the U.S., Mexico and the Caribbean, it is…

LAS VEGAS - The International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo) has opened submissions for its design competition. The Million Dollar Pool Design Challenge offers pool designers the opportunity to create a mock outdoor living area, with a minimum $1 million budget.  For the first time, designers can win a top prize of $10,000 thanks to Lead Sponsor, Riverflow Pumps by Current Systems.

Reid Schindler and Mike Farley, both with a degree in landscape architecture and a combined background of over 50 years of award-winning pool design experience, are teaming up with PSP/Deck Expo…

HIGH POINT, N.C. – Five manufacturers of outdoor furnishings have been named finalists for the International Casual Furnishings Association’s 2022 Manufacturer of the Year Award. 

The five companies were selected for ICFA’s Manufacturer Leadership Award after a call for online nominations in July among ICFA’s membership. This year’s honorees include Castelle by Tropitone, Hanamint, Summer Classics, Telescope Casual Furniture and Treasure Garden.

The finalists were selected based on the overall design and quality of their products, along with their merchandising, customer service, ethics, communications and trade relations. Company profiles of the finalists will be distributed to ICFA members for…

Tailgating has developed its own subculture, and has become as much a part of sporting and entertainment events as the kickoff. But the really memorable tailgating parties are the ones where some thought has gone into the planning, and the right tools are being used for the job at hand.

For the ultimate tailgating experience, Napoleon offers the following tips for the ultimate tailgate experience:

• Timing is everything. You don’t want to be rushed, and you don’t want to miss the start of the game. Plan your arrival early enough to get everything set up, and…

SUZHOU, CHINA – Suzhou Nadi Industry Co., Ltd., manufacturer of aluminum outdoor furniture, has hired Raffi Dayian as its new vice president of Sales. Dayian has more than two decades of sales management experience in the casual furniture industry and is responsible for developing new business relationships for continued company growth, and to ensure overall customer satisfaction. He will also assist in new product development and help establish a professional sales team for maximum coverage in the North American Market.

www.nadioutdoor.com

HIGH POINT – Rory S. Rehmert, senior vice president of Sales at Castelle Furniture Co., is this year’s recipient of the Lifetime Achievement Award presented by the International Casual Furnishings Association (ICFA).

Founded in 2002, the prestigious Lifetime Achievement Award recognizes outstanding accomplishments and achievements over many years in the outdoor furniture industry. Honorees are identified by their innovative leadership and ideas that advance the growth of the category.

A casual furnishings veteran with more than 40 years of sales and marketing management experience, Rehmert started his casual furniture career at Flower City in Overland Park, Kansas when he…