Twitchell’s Calming Naturals Collection
On June 30, 2017, In Industry News by Greg Thompson
Twitchell™ unveils its new Calming Naturals Collection in its popular, multipurpose Textilene® outdoor stock. With neutrals like brown and beige, along with warm and cool grays, these new additions allow you to create a peaceful atmosphere anywhere.
Shades of pearlescent blues and aquamarines are incorporated for an extra soothing touch. With names like Jaunt Moonbeam to Medley Charcoal, there are tones to complement any palette.
Williamson Promoted to Head New Division at Evosus
On June 29, 2017, In Industry News by Greg Thompson
Evosus™ Software, makers of an Enterprise software program designed for the pool, spa and hearth industries, has created a new division for the company called “Account Management.” The new division has been created to deepen new and existing client relationships by providing guidance through implementation and helping existing Evosus Software clients streamline their day-to-day procedures.
This team is being lead by Leah Williamson, who previously owned Splash Pool & Spa in Indiana and has been working directly with clients at Evosus for the past 2 years. Williamson has been promoted to the position of vice president of Client Success…
Summer Classics and Gabby Brands Hire Jason Myers as Senior Product Manager
On June 29, 2017, In Industry News by Greg Thompson
PELHAM, AL –– After experiencing a record setting May, Gabriella White, LLC hired Jason Myers to be the new senior product manager. Myers primary role will include defining the overall product and revenue growth strategies for all trade class channels. Myers brings deep industry experience into the company, carrying an expertise in brand and product development.
“Jason will bring Summer Classics to the next level,” says Bew White, CEO. “Our company is experiencing tremendous growth and we are excited to see what is to come.”
About Jason Myers
Before joining the Gabriella White, LLC team, Myers…
Las Vegas Market Spotlights Casual and Outdoor Category
On June 29, 2017, In Industry News by Greg Thompson
LAS VEGAS, NV - Las Vegas Market announced today that 180+ resources providing casual and outdoor furniture, garden and outdoor accessories will be presented at the Summer 2017 Las Vegas Market, July 30-August 3, 2017. In addition to product resources, two educational sessions – addressing category trends and materials – will be presented by Casual Living at the Summer Market.
“Las Vegas Market is responding to consumer demand for outdoor living and dining products by offering more casual and outdoor resources than ever before,” said Scott Eckman, President of Furniture and Home Décor Leasing/ Chief Strategy Officer, International Market…
Petey Fleischut and Oliver Ma Receive ICFA Lifetime Achievement Award
On June 28, 2017, In Industry News by Greg Thompson
HIGH POINT, N.C. – Petey Fleischut, founder of Casual Marketplace in Hockessin, Delaware, and Oliver Ma, founder of Treasure Garden, Baldwin Park, California, are recipients of the 2017 Lifetime Achievement Award presented by the International Casual Furnishings Association (ICFA).
Fleischut opened her first outdoor furniture store in 1984 after struggling to find furniture for her own vacation home on the New Jersey shoreline. Called The Sand Piper, the shop was four hours from her home in York, Pennsylvania. Originally planned as a seasonal shop that would be open three months a year, the business thrived and was soon open seven…
OW Lee Introduces the Marina Table & Hearth Top Series
On June 28, 2017, In Industry News by Greg Thompson
ONTARIO, CA - OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Ontario, Calif., announced today the introduction of the new Marina table and hearth top series. These new Marina tops have a whimsical distressed boat-wood look in easy-to-maintain porcelain tile.
Marina is reminiscent of the cracked and sun-bleached boards that have been painted and re-painted throughout the decades in port-side towns across the globe. With this table tops series, we’ve captured that distinct look in a low maintenance porcelain tile. With eight distinct color variations and several patterns, no two Marina tops…
Better Wood Products’ Rebranding Effort Leads to Busy 2017
On June 21, 2017, In Industry News by Greg Thompson
BetterWood Products International introduces “Life is Better with Fire” campaign with renewed focus on FatWood and BetterWood Products marketing.
WHAT: BetterWood Products launches its new logo and product packaging under its 2017 “Life is Better with Fire” marketing campaign.
WHEN: Logo and packaging are now available.
WHY: Building on the success and brand recognition of its signature FatWood product line, all natural charcoal, planks and wraps, and holiday products, Wood Products International has invested in new marketing and packaging efforts to help increase brand awareness, distribution, and ultimately sales. All of these combined tactics support the…
OW Lee Introduces Ridgewood Collection
On June 21, 2017, In Industry News by Greg Thompson
ONTARIO, CA – OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Ontario, Calif., announced today the introduction of their new Ridgewood collection. Ridgewood is an iron collection that has transitional lines with a rustic flair. It will be available for the 2017/18 season.
The rustic design of the Ridgewood collection was inspired by the classic log-and-beam trestle work of railroad bridges found throughout the American West. Details like hammered rivets and wood-grain embossing further add to this distinctly American design.
“The distinct profile and wood-grained embossing offered on Ridgewood gives this group…
