DEERFIELD BEACH, FL – Serge Ferrari is expanding its Velio collection of sling fabrics with the introduction of its high-end Velio Luxury Designs collection. Crafted in Italy, Velio Luxury Designs evoke the devotion to precision of timeless artisanal Italian works. The company will debut the new collection during HD Expo 2019, May 15-17, in Las Vegas (booth 2151).

“Designers have come to expect stellar standards from Serge Ferrari’s high-performance textiles, and we constantly strive to exceed those standards,” said Laurent Pellequer, Serge Ferrari North America Market development manager for Furniture and Hospitality. “We wanted to put forward a collection that…

DALLAS – Sunnyland Patio Furniture in Dallas is now Sunnyland Outdoor Living. The company has transitioned to a new logo, new branding and added a new location in Frisco, Texas. These changes are a reflection of the company’s commitment to exceeding customer expectations and to offering services that transcend the needs of an ever-changing retail environment.

“For years, Sunnyland has been a fundamental part of the Dallas community and we wanted to make sure we stayed true to the Sunnyland brand while evolving our retail landscape,” David Schweig, president of Sunnyland Outdoor Living, said. “There are many new players in…

Saffire’s new Crucible Firebox solves the industry’s longstanding issue of kamado firebox breakage. It’s 12-piece firebrick design is rated about 1,000 degrees higher and eliminates thermal stress. It also provides multiple new benefits such as faster and easier start with double size grate. Cleaning is much easier and done less often with the industry’s largest ash dump/pan. No more raking ash down through the grate or out of the bottom.

www.saffiregrills.com

DAYTON, Ohio – HPC, manufacturer of CSA-certified fire and water features, is implementing a Lifetime Warranty on its fire pit burners. This new warranty policy goes into effect May 1, 2019, and applies to the entire line of fire pit burners, including the popular and patented Penta Burner.

This new warranty policy, which covers both residential and commercial installations, is part of HPC’s emphasis on safety, innovation, and quality. “Our customers expect the best and the safest fire features from HPC,” commented HPC chief operating officer Sean Steimle, “so it’s up to us to continue to set the standard.…

DAYTON, OH – Fire pit manufacturer HPC has hired Scott Monnin as accounting controller. In this role, Scott will work with the accounting team to develop robust financial processes, continuous improvement programs, and metrics for each function.

“As HPC continues to grow, its need for smart financial management grows with it,” said HPC chief operating officer Sean Steimle. “Scott brings strategic financial expertise in this, and he’ll be able to make a significant and immediate contribution.”

Scott holds a Masters of Business Administration from Miami University and a Bachelor of Science in Business Management from Ohio Dominion University.…

ATLANTA - The Big Green Egg Company has added outdoor grilling products veteran Tom Lengyel to its team as new national sales manager. Lengyel will work collaboratively with Big Green Egg’s domestic distributor network to manage and support the company’s sales and expansion targets through the implementation of business growth processes and other best practices initiatives.

Lengyel brings several decades of expertise in the outdoor grilling and specialty products industry to the position. Prior to joining Big Green Egg, he had served as director of Sales at Companion Group; vice president of Sales at Royal Oak Charcoal; vice president…

ONTARIO, CA – OW Lee, a manufacturer of high-end outdoor furniture, fire pits, and accessories located in Ontario, Calif., has been named an ADEX award winner in the Platinum and Gold categories for 2019.

The four award-winning products include the Studio Daybed, Studio Lounge Chair, and the Basso Fire Pit, all earning the Platinum distinction. OW Lee’s Forma Fire Pit earned the award in the Gold category.

“I am honored and flattered that not one but four of our 2019 product introductions were chosen for this distinguished award,” said Paul Rogers, director of Product Development.

ADEX stands for Awards…

LARGO, FL - On Monday, April 15, 2019, Leaders Holding Company, parent company of Watermark Living, held its annual corporate Florida Lobster and Fish Fry dinner in conjunction with a company-wide sales meeting and recognition event. All sales personnel were feted with a lobster, fish and chicken dinner with seafood personally caught and prepared by Jerry, Tim and Ashley Newton.

“This function has become a tradition for our company,” said Tim Newton, president, Leaders Holding Company. “With our access to Florida lobsters and fish, we are able to add a very personal element to this sales gathering by our…