TRIVANTAGE Provides Hassle-free Service for Customers

TRIVANTAGE™, the nation’s one-stop shop for awning, marine, and furniture markets, is rolling out a new customer- service vision that emphasizes a steadfast commitment to getting procurement off its customers’ plates, the company says, with high-quality products and fair pricing backed by urgent, efficient, and expert service. The TRIVANTAGE service vision is being communicated to the industry through a new customerfocused tagline: Order. Done. Good Call. It was unveiled during the IFAI Expo in Boston, Massachusetts, in November 2012.

Steve Ellington, president of TRIVANTAGE, says, “Our customers are craftspeople who want to focus their energies and their talents on creating quality boat covers, awnings, and furniture, not on spending excessive time ordering fabrics and hardware. Everything we do today is focused on ensuring that we are an urgent, responsive company that takes the hassles of procurement off of our customers’ plates as quickly and efficiently as possible.”

Customer-focused operational improvements are the impetus for the new TRIVANTAGE vision. Improvements include the development of redesigned catalogs that are easier to navigate, sampling materials with guaranteed continuity for two years, transparent and fair pricing, a revamped telephone system, and continuing education and training to build on the product and industry expertise in the customer-service and sales departments. TRIVANTAGE is also developing a new online commerce site that will incorporate the latest in order processing.

As service enhancements continue, TRIVANTAGE is rolling out a new identity and tagline that reflect the new vision. The company name is changing from two words into one, in all uppercase letters, to reinforce simplicity and urgency. The logo features a vertical line and decorative ribbons.

The vertical line represents TRIVANTAGE taking the burden of procuring materials off of its customers’ plates, while ribbons are a celebration of the innovative products crafted by TRIVANTAGE customers. The four-word tagline rounds out the new identity, emphatically stating the anticipated customer experience: Order. Done. Good Call.