The HammockSource, the world’s largest manufacturer and seller of hammocks, has just released the 2013 catalogs for its two largest brands as individual interactive iPad apps.

Hatteras Hammocks® and The Original Pawleys Island® Rope Hammock dealers can download these free apps through iTunes to flip through both popular brands with just the brush of a finger – and absolutely no risk of paper-cuts!

“These catalog apps make it so simple to browse up-to-the minute information, including pricing, on whole lines of Hatteras and Pawleys products,” said Reid Roney, HammockSource vice president of sales.

Both interactive catalogs are not only visually appealing and remarkably easy to navigate, but also offer immediate insights into product features simply not attainable with a conventional print catalog.

Text cues and readily recognizable icons allow users to instantly uncover additional content, from intensive product details to lifestyle photos and even some 360-degree picture packages, for a view almost like being there.

“Our goal,” said Roney, “is for our dealers to enjoy the convenience and functionality of a traditional print catalog, but now with the added ease and interactivity of an exceptional 21st century technology.

“We’ve always been industry innovators, and leaders in incorporating new technologies. These interactive catalogs extend Hatteras and Pawleys Island’s leadership roles into exciting new avenues for assisting our invaluable dealers.”

The two interactive catalogs have been an immediate success, Roney noted.

“Since we made them available, we’ve seen a notable increase in special orders from our stocking dealers,” he elaborated.

Physical catalogs are, of course, still readily available to those dealers who prefer the traditional presentation, while The HammockSource also offers browsable PDF versions of both catalogs for easy download to dealers who are not iPad-ready.