LAKE ELSINORE, CA—To celebrate 20 years of innovation, growth, and industry leadership, American Fire Glass is rebranding to American Fire Products. This milestone honors two decades of success and signals the company’s evolution from a fire glass pioneer into a comprehensive manufacturer/distributor of fire pit burners, electronic ignition systems, and fire pit accessories.

“Fire glass was where we started, but today, we are so much more than that,” said Matt Doll, founder and CEO of American Fire Products. “Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas line up to create the ultimate fire pit.”

A True American Success Story
Overcoming numerous challenges and personal hardships, Matt Doll launched the company in 2005 at the age of twenty-five with no formal business experience. What began as a garage-based operation with his wife, Kelly, quickly gained momentum. Over the past two decades, American Fire Products has continued to thrive.

Renewed Commitment
The core of American Fire Products mission is to manufacture and distribute innovative, high-quality fire products that enhance outdoor spaces. With the rebrand, American Fire Products has launched a new website and an enhanced dealer experience, making it easier than ever for customers to find the products they need to build and enjoy their fire features.

“We’ve grown far beyond just fire glass, and our new name reflects that expansion,” Doll added. “Our customers can expect the same great service, quality, and a much stronger commitment to innovation over the next 20 years.”

Family At The Heart Of Business
American Fire Products is a family legacy. Over the years, Doll’s children, father, and friends have joined the company alongside a dedicated team, many of whom have been with the business for over a decade. Their shared commitment to teamwork, a competitive spirit, and pride in what they are building has laid the foundation of the brand.

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