AMD Direct Highlights Outdoor Living Solutions at HPBExpo26 in New Orleans
On March 18, 2026, In Industry News by Greg Thompson
NEW ORLEANS — AMD Direct, a leader in premium outdoor living products, is showcasing its Summerset and TrueFlame brands at HPBExpo26, held March 18–21 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.
AMD Direct’s booth highlights the craftsmanship, performance, and design of Summerset and TrueFlame grills, two brands that represent the company’s commitment to durability, precision, and beauty in high-end outdoor kitchens.
Throughout the show, AMD Direct hosts live cooking demonstrations and educational seminars led by Corporate Chef Johan “Big Swede” Magnusson. Attendees can learn about outdoor cooking techniques, product features, and best practices for building premium outdoor spaces.
In addition to chef-inspired sessions, AMD Direct energized the show floor with interactive activities and attendee giveaways, including Summerset Sizzler Pro 32” and TrueFlame TF 32” grills on carts, YETI coolers and drinkware, and daily prize drawings. The booth also featured a coffee bar and game zones, creating a space where conversations flowed and industry relationships grew.
Summerset and TrueFlame continue to set benchmarks for excellence in design and performance. Summerset delivers commercial-grade construction and precision engineering for professionals and enthusiasts alike, while TrueFlame brings modern design and functionality to residential outdoor kitchens with premium stainless-steel craftsmanship and illumination features.
“HPBExpo gives us a focused opportunity to meet the retailers, distributors, and installers who work with our products every day,” said Kendall Bresser, Marketing Manager at AMD Direct. “This year, we’re bringing more interactive experiences to the booth — from chef-led educational talks and outdoor cooking tips to giveaways — all centered on helping professionals connect with the AMD Direct brands they know and love.”
