Z-Line Designs is launching itself into the casual market with an expanded casual-furniture line designed to fill the need for high-quality styling targeting midrange pricing. The company presented its complete line at the High Point Market and will also exhibit at the ICFA Preview Show™in July and the Chicago International Casual Furniture & Accessories Market™in September.
Mark Gorr, senior vice president of the company’s casual-furniture division, says, “Full-line furniture and specialty retailers have responded very well to the quality, styling, and price points of our new casual furniture. That response translated to sales that were nearly triple our expectations for this year, so with the line extensions and enhancements we’ve put in place for 2013, we’re very excited about showing a complete line, for the first time, at the upcoming markets.”
Z-Line Designs will be showcasing more than a dozen casual-furniture collections, offering a variety of styles in top-quality, handwoven all-weather wicker, with rust-resistant, extruded-aluminum frames that are powder coated to coordinate with the colors of the weave. The deep seating groups are being expanded to offer motion, and dining is being added to three of the existing collections. Z-Line Designs is also expanding its fabric offerings for 2013.