Jensen Leisure Touts New Marketing and Customer Engagement Hires

Jensen Leisure Touts New Marketing and Customer Engagement Hires

RICHMOND, VA - Jensen Leisure, an FSC®-certified manufacturer of luxury outdoor furniture, has hired Phillip Crowe as marketing director and Elle Williams as customer engagement manager. The retirement of Janet Wansor, vice president of Sales & Marketing, left a skills gap at the marketing position, but the hiring of Crowe and Williams will continue to improve Jensen’s interaction with the casual furniture buyer and how customers perceive the brand.

Previously associated with marketing consulting and digital agency operations, Crowe brings a passion for ‘marketing that connects’ to Jensen. Active in digital marketing since 2006, Crowe has enabled clarity and structure in advertising campaigns on behalf of Party City, Lexus, Stanley Martin Homes, Cooper Tires, and HMY Yacht Sales, among many others.

At Jensen, Crowe focuses on overlaying a consumer-marketing perspective on top of the traditional retail, design, and contract categories. “Jensen Leisure’s commitment to quality in its craftsmanship, design, and in the people who work for this brand is clear. What excites me will be to create an awareness in consumers’ minds of the merits of our brand as they design their outdoor space,” said Crowe.

A new face to lead Jensen’s customer engagement, Williams is responsible for managing Jensen’s customer service team as well as to be the inside manager for the sales teams. Williams partners with sales, marketing and operations to develop better ways for Jensen to serve customers’ interests and Jensen’s business priorities across all channels.

“Operational efficiency is, at the end of the day, something we need to do better to enhance the service to our clientele. Connecting their needs with our sales and marketing teams will help to close the gap in how we interact with our customers across all channels,” said Williams.


EditCal 2018

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