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Veranda Classics Makes an Impact at Chicago Casual Market

Veranda Classics Makes an Impact at Chicago Casual Market

CHICAGO - With September’s Casual Market Show in Chicago in the books, industry observers agree that Veranda Classics by Foremost emerged as a major player with both indoor and outdoor specialty retailers who are looking for innovative marketing strategies and creative designs with mass appeal.

“We scored well beyond our ambitious goals,” said Danny Jelley, senior vice president of Product Design and Development - Outdoor Division. “Every person at Veranda Classics gets credit for the results. It was truly a team effort that brought our entire plan into perfect focus. The continuing momentum following Market, and the orders, have us extremely excited about 2015!”

Introductions included ten complete new collections, a cutting-edge website with product video, and a 164-page catalog. “The ‘WOW!’ as groups toured the showroom was obvious,” said Neil Streitfeld, national sales manager. “Current customers could not believe the transformation and first-time appointments were amazed. We undoubtedly have the best in-store and online selling tools ever. Our design team headed by award-winning Robert Taunton, gave us eye-opening new looks that brought seasoned buyers back to the showroom repeatedly to make sure they had their markets protected.”

“It was time and the die is cast,” added Tim Anderson, executive vice president of the Home Division for Foremost. “Foremost is positioned and committed to making a real statement within the specialty retail industry. We secured the best, most-experienced team, ramped up our company-owned plants, and designed our strategy to attract aggressive, well-positioned Top 100 and Beyond retailers. The impact of our efforts has been rewarding.”

To implement their promise of making, buying, and selling outdoor furniture easier, Veranda Classics leaned on the marketing expertise of industry veteran Deanne and Wayne & co. The interactive online presentation at VerandaClassics.com showcases product details on any device, offering full-screen video on devices where it is allowed.

Multiple location images of collections provide optimal selling tools for both online and brick-and-mortar clients. “Danny has always challenged us to ‘knock their socks off,’” said Wayne Donelson, president of Deanne & Wayne & co. “This was a fantastic opportunity to take everything to the next level and think out of the box.”

Donelson created and designed the website and shot all 2015 photography for Veranda Classics. Foremost Groups define a quarter century of success. Veranda Classics, the specialty retail brand, is just one of four luxury brands that make up the Outdoor Division of Foremost. Foremost’s worldwide resources and 25 years of hands-on solutions make it possible for Veranda Classics to meet the needs of any specialty retailer, no matter how large. 

Empowered. Shifting. Shaping. Honing. Redefining. Executing. Veranda Classics 2015 writes every aspect of the sales quotient to meet the evolving needs of online and brick-and-mortar retailers. The company is committed to doing whatever is required to make buying and selling Veranda Classics products the easiest of all manufacturers in the Outdoor Industry. 

For more information, please go to VerandaClassics.com or contact Neil Streitfeld, National Sales Manager, 561-704-1964 or NStreitfeld@foremostgroups.com. 
 
www.VerandaClassics.com