Twin Star Home Continues Rebranding Launch at Spring 2018 High Point Market

Twin Star Home Continues Rebranding Launch at Spring 2018 High Point Market

A leader in electric fireplaces returned to High Point Market with a new name, new furniture collections, and a redesigned showroom. The former Twin-Star International has been relaunched as Twin Star Home to reflect its expanded merchandising strategies and new comprehensive lifestyle collections. The redesigned showroom features strategically accessorized vignettes in on-trend colorways.

Twin Star Home teamed up with award-winning designer and creative strategist Jena Hall to come up with a consumer-driven program that takes full advantage of Twin Star Home’s unique expertise. The company then turned to Connie Post to interpret Twin Star Home’s vision in eye-catching showroom displays designed to give retailers achievable ideas for their own stores.

Lori Gonzalez, Twin Star Home’s CEO, says, “We’re very excited to build upon the legacy and leadership we have built around our core electric fire products to create home furnishings that combine beauty, innovation, and function for the way consumers live now. We are fortunate to have partnerships with two furniture-industry icons such as Jena and Connie as we grow.”

Jena Hall, an inductee into the American Home Furnishings Hall of Fame, has been involved in more than 40,000 individual successful home-furnishings products and lifestyle programs. Connie Post is an award-winning retail-design strategist and author whose design philosophy emphasizes affordability and return on investment.

Introductions showcased in the redesigned Twin Star Home showroom include the City Dweller™ collection, a follow-up to the popular Modern Dweller™collection, both inspired by 1960s design and scaled for compact urban spaces. In addition, the company is introducing several mini collections that complement some of Twin Star Home’s most popular fireplaces. Mini collections include the Carrara™ collection, the Wright™collection, and the Hamilton™collection.


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