Twin Star Home Continues Rebrand Launch at Spring 2018 High Point Market

Twin Star Home Continues Rebrand Launch at Spring 2018 High Point Market

DELRAY BEACH, FL - The leader in electric fireplaces is returning to the High Point Market with a new name, new furniture collections, and a redesigned showroom. The former Twin-Star International has been relaunched as Twin Star Home to reflect its expanded merchandising strategies and new comprehensive lifestyle collections. The redesigned showroom features strategically accessorized vignettes in on-trend colorways.

Twin Star Home teamed up with award-winning designer and creative strategist Jena Hall to come up with a consumer-driven program that takes full advantage of Twin Star Home’s unique expertise. The company then turned to Connie Post to interpret Twin Star Home’s vision in eye-catching showroom displays designed to give retailers achievable ideas for their own stores.

“We’re very excited to build upon the legacy and leadership we have built around our core electric fire products to create home furnishings that combine beauty, innovation, and function for the way consumers live now,” said Lori Gonzalez, Twin Star Home CEO. “We are fortunate to have partnerships with two furniture industry icons like Jena and Connie as we grow.”

Jena Hall, an inductee in the American Home Furnishings Hall of Fame, has been involved in over 40,000 individual successful home furnishings products and lifestyle programs. Connie Post is an award-winning retail design strategist and author whose design philosophy emphasizes affordability and return-on-investment.

Introductions showcased in the redesigned Twin Star Home showroom include the City Dweller™ collection, a follow-up to the popular Modern Dweller™ collection, both inspired by 1960s design and scaled for compact urban spaces.

In addition, the company is introducing several mini collections that complement some of Twin Star Home’s most popular fireplaces. Mini collections include the Carrara Collection™, the Wright Collection™ and The Hamilton™ Collection. Twin Star Home’s remodeled High Point showroom is located in Market on Green, #602.


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