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Twin-Star Announces Three Additions to Leadership Team

Twin-Star Announces Three Additions to Leadership Team

Twin-Star International has announced additions to the company’s executive team: James Junker, vice president of product management; Lisa Cody, vice president of marketing; and Todd Outten, vice president of sales. Lori Gonzalez, CEO, says, “These three executives bring incredible knowledge and experience in understanding consumer insight, product design and innovation, and marketing and sales.”

Junker brings to his role 20 years of experience in product management, brand development, design-rich thinking, and marketing strategy, with a focus on the consumer-products industry. He will lead initiatives related to new-product innovation and the product portfolio, focusing primarily on discovery and innovation, as well as new-product planning and introduction. He will also oversee trade marketing and industrial design.

Cody brings the company more than 20 years of marketing-leadership experience for startups (as well as larger companies), primarily in consumer products and retail. She is responsible for online-commerce merchandising, consumer and retail engagement, digital marketing, and creative services. She will translate Twin-Star’s deep understanding ofconsumer segments into effective communication that drives consumer conversion.

Outten has 25 years of sales-leadership experience, including roles at Fortune 500 companies, as well as smaller organizations. He has extensive management capabilities in joint business planning and online-commerce, club, mass-market, and home-center channels. In his role, Outten will be responsible for sales activities across all channels.

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