Treasure Garden has retained Laurie Rudd Public Relations and Marketing (Winterville, North Carolina) to aid it in its public-relations efforts through traditional and new media venues. Rudd will be charged with assisting the company in the creation of publicity strategies for further marketing of the company’s Treasure Garden and Shademaker brands.

Jeff B. Dorough, vice president of sales and marketing for Treasure Garden, says, “We feel Laurie Rudd’s input and enthusiasm with regard to this industry will be an asset to our marketing team, and we look forward to working with her. We look to the association to raise the level of awareness of our products and our story, not only to the outdoor industry, but to consumers as well.”

Laurie Rudd Public Relations and Marketing has worked in building brands and creating national exposure for clients across the outdoor segment, as well as in the business and professional categories, since 2007. Rudd has written articles (as a freelance writer) on outdoor-living topics that have been published in numerous consumer and trade publications.