latest newsThe Big Green Egg to Embark on a National Airport Advertising Campaign
Beginning on May 1, Big Green Egg will be launching a massive national airport advertising campaign that will deliver over 104 million impressions at major US airports throughout National Barbecue Month!
Each Big Green Egg backlit ad board measures over five feet across, and features the new Big Green Egg branding, along with a SmartPhone QR (Quick Response) Code which will enable travelers to immediately view a commercial message featuring Ray Lampe (Dr.BBQ) and obtain information on locating a dealer in their area. Each ad board will be in place throughout National BBQ Month (May) and will be seen on airport concourses and/or baggage claim areas.
The national advertising initiative is designed to reach the prime BGE demographic in a dramatic and visual setting where the power of the branding and the imagery on the BGE adboard will deliver an immediate impression – that a Big Green Egg produces mouth-watering food; that it is very versatile; and it is The Ultimate Cooking Experience!
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