Sunbrella Unveils the Pure Collection

Sunbrella Unveils the Pure Collection

  Patio&Hearth Products Report recently spoke with Greg Voorhis, executive design director at Sunbrella, about the introduction of the Sunbrella®Pure Collection by Glen Raven. This newest outdoor fabric collection was on display at Casual Market Chicago.

Why was the name, Pure, given to this collection?
The Sunbrella Pure Collection was given its name because it showcases the most fundamental concepts of simplicity and balance in design. Incorporating chenille and heathered yarn blends, dimensional stitching, and two-tone effects, the patterns of Pure use color, raw yet luxurious textures and patterns inspired by nature. Each pattern demonstrates the range of capabilities for performance fabrics without compromising luxury and softness.

What distinguishes Pure from other Sunbrella fabric designs?
This curated collection features a range of textures and patterns that capture the beauty and essence of a textile done by hand with the most modern technology available. Authentic, relevant and unforced, the Sunbrella Pure Collection embraces essential design elements that bring environments into balance through the use of familiar, complementary patterns and forms. Sunbrella has created 10 unique performance fabrics that integrate organic colors and plush textures to emphasize depth and tactile experience.

How many different patterns/colors are found in this collection?
Pure Collection features 10 patterns and colors:
• Essential is a new basic that mimics raw and handwoven fabric by using a combination of thick and thin yarns in both directions of the cloth for a more textured weave.
• Inspired by hand-dying techniques, Authentic is a dramatic accent fabric that experiments with pattern scale in a way that encourages individuality. No two pieces that use this fabric will look the same.
• Enrich draws its inspiration from unique embroidery techniques.
• Cast features new colors to build upon a trusted basic that has existed in the line for several seasons.
• Offering new representation of a matte, dusted color, Trusted is a chambray stripe that connects well with Cast.
• Intent highlights heavier blended yarns with an ombré stripe.
• A raw yet refined herringbone weave, Perception is distinguished by an unexpected color gradient.
• Refine features a sophisticated,multi-pinstripe, which is perfect for introducing accent colors within the collection.
• Simplicity embodies a familiar, comforting plaid design that showcases a hand-loomed quality.
• Lastly, Platform is a plush chenille basic that mimics a sanded velvet.

What outdoor applications, i.e. furniture upholstery, cushions, etc., are best suited for the Pure collection?
Pure is perfect for outdoor applications such as furniture upholstery, cushions, pillows and other accessories. Like all Sunbrella fabrics, the textiles in the Pure collection are easy to care for, fade proof and bleach cleanable.

Is the Pure collection appropriate for indoor design application?
Pure is also a natural fit for interior design. There’s a natural duality in this curated collection, thanks to its range of soft textures and patterns. Layered together or mixed with other collections, the fabrics subtly adapt to their environment and create a sense of comforting harmony and custom design story for the home. What type of consumers do you feel will respond well to this collection? Consumers who are looking for a soft, high-performance fabric with a unique, handmade quality will appreciate the Pure Collection.


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