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Solair’s Retail Awning Display Available for Specialty Stores

Solair’s Retail Awning Display Available for Specialty Stores

Solair® Shade Solutions introduces an exciting new display option for dealers who want to transform their in-store awning-sales experience for customers. Showcasing the retractable awnings in a new light, the retail awning display, RAD, was developed to help retailers look more like they are in the awning-sales business.

Rett Haigler, business manager of Solair, explains, “While traditionally, awnings have been installed on store walls, there has been a concern that the products can get lost in the decor of the store. This can make it difficult for consumers to identify the awning as a product that is actually for sale.”

He adds, “We realized this was a concern, and we needed to develop a solution to help our customers. Therefore, we designed RAD to create a floor display capable of holding two retractable awnings at their full extension.” He notes that the great thing about having two full-sized awnings on display is that dealers can create fully merchandised furniture vignettes beneath the awnings. He says, “Sales-floor space is not lost, but somewhat improved.”

When dealers make the floor space under the awnings usable for merchandising, customers are more likely to notice the shade products and recognize their benefits. With a footprint that’s 20 feet wide by 12 feet deep, RAD offers the ability for two Solair retractable awnings to be mounted (one on each side) at a height of 9 feet—with the ability to be extended and retracted fully. The frame of RAD is composed of solid-steel feet that balance the whole unit. The feet are 6 feet wide by 12 feet deep, making the display exceptionally sturdy. Without requiring any structural changes to the store, the pointof- sale display also features great graphics, provided by Solair.