Robb & Stucky International recently held the grand opening of its new 60,000–square-foot design studio and retail showroom in Fort Myers, Florida, under the leadership of Steven Lush, president. “This is a new beginning for a great retail brand,” Lush says. Since the acquisition of the Robb & Stucky name and intellectual properties in March 2011, Lush says, the focus has been on restoring the brand equities inherent in the Robb & Stucky name.
“We are reinventing Robb & Stucky,” he says, “with a great team and smart strategies that are relevant for today’s consumers. We have hired many of the employees who made a significant contribution to the previous Robb & Stucky, and have also brought in several key executives from outside the former company to bring a fresh perspective. We look forward to creating many more jobs as our growth continues.”
Lush continues, “As consumers ourselves and business people, too, it’s our view that the historic economic events of the past few years have changed the way people shop and buy furniture. Home is still the center of our personal universe; we are fortunate to be in a category that will always be important to consumers. The challenge is to ensure that Robb & Stucky meets consumer needs and expectations.”