Heat & Glo Takes New Approach to Driving Awareness

Heat & Glo Takes New Approach to Driving Awareness

MINNEAPOLIS – Heat & Glo®, a brand of fireplaces sold by Minneapolis-based Hearth & Home Technologies, is taking steps to promote and increase awareness of the gas fireplace insert category.

“There are 25 million homes in the U.S. with old wood-burning fireplaces,” said V.P. Berger, president, Hearth & Home Technologies, Inc., Lakeville, Minn. “Our solution is simple: to convert them from wood to gas with an efficient gas fireplace insert.”

According to Heat & Glo, most homeowners don’t even know such a solution exists. “We know people are searching Twitter, Houzz® and Pinterest and watching home-remodel shows for ideas on how to spruce up their ugly or non-functional fireplaces,” said Berger. “Let Heat & Glo – or our other brands such as Quadra-Fire® and Majestic® that also offer gas fireplace inserts – make it beautiful and functional again.”

In efforts to increase awareness of this category, Heat & Glo is taking a novel approach with a prominent kiosk and interactive display at Mall of America® in Minneapolis, Minn. Starting June 6, 2019, Heat & Glo began featuring before-and-after displays of how a gas fireplace insert can transform a room in their home from unused to the most used – restoring warmth and comfort to the places they love.

Why Mall of America? As the state’s most recognized landmark, it generates 40 million annual visitors, one-third traveling from outside of 150 miles, and is the number one tourist destination in the Midwest. To generate awareness around gas fireplace inserts, this high-traffic venue is a great place to educate and let customers experience hands-on the simple and efficient solutions available to them. It’s an out-of-the-box way to foster awareness of this category that shows a lot of potential and at the same time, complements Heat & Glo’s lineup of gas fireplace inserts.

“With a category such as gas fireplace inserts, consumers need to see how they can change the way their room looks and feels,” Berger said. “A kiosk with before-and-after displays and an interactive experience lets us reach many U.S. homeowners at a large venue like Mall of America.” The interactive kiosk iPad® displays help lead visitors at their own pace through basic awareness and invites them to enter a zip code to find a showroom near them, then receive more information about gas fireplace inserts.


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