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Ratana and Design Intervention Collaborate to Introduce the Piña Colada Collection

Ratana and Design Intervention Collaborate to Introduce the Piña Colada Collection

LAS VEGAS - At this year’s HD Expo, held in May in Las Vegas, Nevada, outdoor-furniture manufacturer, Ratana (Vancouver, British Columbia) debuted the Piña Colada collection. This new collection was a collaborative effort with Design Intervention (Singapore), one of the leading design studios in the Asia–Pacific region. Headed by partners Nikki Hunt and Andrea Savage, Design Intervention specializes in retail, leisure, architectural, product, and interior design. Hunt and Savage also host the “Come on In!” program for HGTV Asia.

As for the inspiration behind Ratana’s Piña Colada collection, Hunt comments, “We wanted to create an eye-catching piece that would make people stop and take notice—and also a fun piece that would bring on a smile. The pineapple was the perfect inspiration.”

Hunt adds, “You only have to look at today’s fashion trends to see that the trend for tropical designs is enjoying a resurgence. I have always loved these colorful, fun motifs, and there has always been a market for the tropical look. Not since the 1970s, however, has the tropical look been a key design trend. Today, it has been reinterpreted with an undercurrent of glamor, but it is just as fun and whimsical as it has always been.”

She continues, “I don’t think it is surprising that there is a current fascination with a taste of the tropics. This trend represents an escape—an easygoing, carefree vibe—and it brings us a sense of optimism and fun. The tropical look transports us to a world of sunny island vacations, palm trees, and cocktails. The Piña Colada chair is our attempt to capture this easygoing, fun-loving vibe.”

About working with Ratana, Hunt says, “We are so excited to be working with Ratana. Over the years, Ratana has developed a reputation for high-quality, reliable, and versatile products. We hope to bring a designer edge to its product line. The Piña Colada chair is our first product together, and we have several more exciting ideas in the pipeline. We understand that Ratana’s vision is to create timeless lifestyle furniture that truly celebrates outdoor living. Our new collaboration shares this vision, and our new lines also will share the same fun, lighthearted vibe—bringing color and a sense of optimism to the Ratana range.”

The collaboration was spearheaded by Joanna Leung, managing director of Ratana’s Asian and European businesses. She grew up in the family business and recently returned to head the brand’s efforts in business development and global expansion. Leung had seen Design Intervention’s work in the home of a friend, and she approached the design studio to discuss working together.

“We had a great time with Joanna and her team in developing the Piña Colada chair,” Hunt says. “We had creative oversight, and Ratana gave us valuable technical feedback and showed us the latest materials and technology in the world of outdoor furniture. It was a constructive and collaborative dialogue between our teams, and we are really proud of the final product. We can’t wait to work with Ratana on our next collaboration.”

www.ratana.com

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EditCal 2017

EditCal 2017