Pacific Casual Launches Mid-Priced, Mixed Media Outdoor Brand: Aspect

Pacific Casual Launches Mid-Priced, Mixed Media Outdoor Brand: Aspect

CAMARILLO, CA - Design-driven outdoor furniture specialist Pacific Casual is launching a new brand at the July 16-18 Chicago Casual Market. “Aspect by Pacific Casual” is described as an “innovative, fresh product line appealing to the next generation of furniture shoppers.” 

According to vice president of Sales & Marketing Jay Weber, Aspect will specialize in deep seating sets, 7-9-piece dining sets with extra-long extension tables and occasional furniture that mixes materials including solid teak, aluminum, woven frames and a composite stone-like material made for outdoor table tops. All groups with cushions utilize Sunbrella weather-resistant performance fabrics.

The Aspect line caters to patio specialty retailers and full-line furniture stores. “We felt some fresh new styles and materials in top-quality outdoor furnishings were needed for the patio and furniture store market,” Weber said. “Aspect is a very distinct and updated look that will fill voids in today’s marketplace. We believe it will appeal to the current and up-and-coming generations of furniture shoppers.”

Retail price points in the line are in the mid-range, Weber said, adding, “We also will hit some sharp opening price points for 4-piece seating sets.”
The line will be distributed on both a direct-import and domestic warehouse basis, Weber added. “We will offer both direct import and stocking warehouse programs to retailers. Our stocking warehouse designated collections will be shipped within 48 hours after receipt of order.” A larger variety of items are available through direct import, he said.

Currently, about 25% of the new line is produced in Vietnam and the balance in China. “As we expand the line, we will shift more manufacturing to tariff-free Vietnam,” he said. Aspect by Pacific Casual will debut on the 7th floor of the Casual Market in Chicago July 16-18, where the company plans to roll out around 9 collections. Camarillo, Calif.-based Pacific Casual will continue to offer the Pacific Casual and Barcalounger Outdoor Living brands primarily to large national retailers and club stores. The Barcalounger Outdoor line, which features fully reclining upholstery using Leggett & Platt mechanisms, is also sold in some furniture and specialty stores, Weber said.


EditCal 2018

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