OW Lee Announces Two New Quick-ship Programs

OW Lee (Ontario, California), a manufacturer of high-end outdoor furniture, Casual Fireside collection firepits, and accessories, has launched two new quick-ship programs, allowing faster access to inventory for retail dealers and designers in all regions. The program includes the company’s Santorini firepit and a Monterra chat and firepit set, which can now be shipped within 10 working days from receipt of completed sales orders. The quick-ship programs (which were launched on March 1) have been entitled Fast As Fire, on Demand. They will be available to OW Lee’s customers through August 31.

Terri Lee Rogers, president, says, “We developed the new Fast As Fire, on Demand program with quicker lead times on key products to maximize dealer success with our lines. In addition, we wanted to ensure popular items could be delivered to our customers in a timely manner for their short–lead-time installations.”

The Santorini firepit quick-ship initiative includes a choice of three hearth tops. The 42-inch hearth tops feature hand-cut ceramic tiles in sand, mocha, or calico. The Santorini firepit has a rich espresso finish and comes with a burner assembly. Fire-ring inserts— such as a log kit with lava-rock granules, a ceramic rock kit with lava-rock granules, a glass kit with decorative glass in two colors, or lava granules only—can be ordered.

The Monterra chat and firepit set was conceptualized to offer a combination of OW Lee’s popular Monterra club chairs and the Vesuvius chatheight firepit. The chair options are the Monterra spring-base club chair and the Monterra swivel club chair, both with espresso frames and Fife ginger fabric cushions. The Vesuvius firepit base is paired with a Richmond 54-inch round hearth top in cast aluminum. “This pairing provides coordinated design style at a great price point,” Rogers says.

The Richmond hearth top’s frame is espresso, in keeping with the frames of the Monterra club chairs. The fire-ring inserts featured in the Monterra chat and firepit set are the same as those for the Santorini firepit program.

OW Lee leased a 25,000–squarefoot warehouse to store the inventory for both of the new quick-ship programs. The building is adjacent to the company’s upholstery department and is in close proximity to the main manufacturing plant, making shipments to customers easy and fast.

“Last year, several dealers successfully placed Santorini on the floor because of our quick-ship program,” Rogers says. “It allowed them to show more selection with minimal increases in inventory, while still serving consumers quickly.”


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