Long-Time Hearth and Outdoor Living Expert Retires from Industry
On January 10, 2019, In Industry News by Greg Thompson
MINNEAPOLIS - The Outdoor GreatRoom Company announces the retirement of New England sales rep Ted Lelek after almost 40 years in the industry.
Lelek and his wife Patty joined the Heat-N-Glo® sales team in 1980. At that time Lelek also worked part-time for a chemical company, but Lelek soon discovered his talents and expertise in the fireplace industry. The sales duo started with the New England region producing less than $250,000 in sales and built it to a $4 million sales territory.
“Lelek’s sales professionalism and his approach were some of the best lessons,” The Outdoor GreatRoom’s vice president of Sales Steve Shimek said. “His steady demeanor and ability to take care of customers set an example for everyone and led to many loyal customers.”
In 2003 Dan Shimek launched Fire StoneTM, now The Outdoor GreatRoom CompanyTM, and quickly sought Lelek as one of the first sales representatives. Lelek had little difficulties transitioning from selling fireplace inserts to outdoor gas fire pits as he grew the New England territory from $50,000 to $400,000 in sales. “Ted Lelek can speak the language of the northeast and relate to many different types of customers,” The Outdoor GreatRoom’s director of Sales Joey Shimek said. “I learned a lot from him and how to relate to each unique customer.”
Lelek retired from the industry to spend more time vacationing with his wife and relaxing with family.
