Heat & Glo Educates Consumers About Gas Fireplace Inserts

Heat & Glo Educates Consumers About Gas Fireplace Inserts

Heat & Glo, a leading brand of fireplaces sold by Hearth & Home Technologies, is taking big steps to promote and increase awareness of the gas fireplace insert category. “There are 25 million homes in the u.S. with old wood-burning fireplaces,” says V.P. Berger, president at Hearth & Home Technologies Inc. (Lakeville, Minnesota.) “Our solution is simple: To convert them from wood to gas with an efficient gas fireplace insert.”

According to Heat & Glo, most homeowners don’t even know such a solution exists. “We know people are searching Twitter, Houzz and Pinterest and watching home-remodel shows for ideas on how to spruce up their ugly or non-functional fireplaces,” Berger says. “Let Heat & Glo—or our other brands such as Quadra-Fire and Majestic that also offer gas fireplace inserts—make it beautiful and functional again.”

In efforts to increase awareness of this category, Heat & Glo is taking a novel approach with a prominent kiosk and interactive display at Mall of America near Minneapolis. Starting in June, Heat & Glo featured before-and-after displays of how a gas fireplace insert can transform a room in their home from unused to the most used—restoring warmth and comfort to the places they love.

Why Mall of America? As the state’s most recognized landmark, it generates 40 million annual visitors, one-third traveling from outside of 150 miles, and is the number one tourist destination in the Midwest. To generate awareness around gas fireplace inserts, this high-traffic venue is a great place to educate and let customers experience hands-on the simple and efficient solutions available to them. It’s an out-of-the-box way to foster awareness of this category that shows a lot of potential and, at the same time, complements Heat & Glo’s lineup of gas fireplace inserts.

“With a category such as gas fireplace inserts, consumers need to see how they can change the way their room looks and feels,” Berger says. “A kiosk with before-and-after displays and an interactive experience lets us reach many u.S. homeowners at a large venue like Mall of America.” The interactive kiosk iPad displays help lead visitors at their own pace through basic awareness and invites them to enter a zip code to find a showroom near them, then receive more information about gas fireplace inserts


EditCal 2018

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