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Fire Magic Grills Sponsors “Steven Raichlen’s Project Fire”

Fire Magic Grills Sponsors “Steven Raichlen’s Project Fire”

Luxury grill brand Fire Magic recently became a sponsor of the popular television grilling series, “Steven Raichlen’s Project Fire.” The two-year sponsorship kicked off with the launch of the show’s second season in July. Airing on public television, the 13-episode series showcases the latest equipment, recipes and techniques to help viewers take their grilling to the next level.

“We are thrilled to partner with ‘Steven Raichlen’s Project Fire’,” says Robert Dischner, SVP Marketing for RH Peterson Co., manufacturer of Fire Magic grills. “Mr. Raichlen’s influence as the man who reinvented world barbecue and the enormous success of the show offer an ideal opportunity to increase exposure of the Fire Magic brand and to communicate Fire Magic’s 80-year heritage of best in class performance and durability.”

The multi-prong sponsorship includes a Fire Magic sponsorship message that will air twice in every “Steven Raichlen’s Project Fire” episode, branded videos and signature recipes that will be available on the Fire Magic website and social channels throughout July and August, as well as promotion of Fire Magic on Steven Raichlen’s social media channels and the Steven Raichlen’s Project Fire website. For information about Fire Magic, visit www.firemagicgrills.com. For information about “Steven Raichlen’s Project Fire,” visit stevenraichlen.com.

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