Charity Hardwick Named Vice President of Sales and Marketing at Soundcast
On January 19, 2017, In Industry News by Greg Thompson
SAN DIEGO - Soundcast, an award-winning manufacturer of premium, weather-resistant portable audio products, is pleased to announce Charity Hardwick has been named Vice President of Sales and Marketing. Shortly after the sale of the company in 2015 to a private equity investment firm, Soundcast recruited Hardwick for the role of director of Sales and Marketing. Hardwick brings over 16 years’ experience in sales and marketing management to the position, with expertise in manufacturing, distribution, rep-level, specialty CI, and retail placement.
“Charity’s tremendous energy, strong CE background and eye for innovation have been invaluable assets for Soundcast’s continued success and growth as a brand,” said Oscar A. Ciornei, president and CEO, Soundcast. “She has a real understanding of product development and manufacturing, two areas the OAC Group (managing partner of Soundcast) has been entrenched in for nearly 30 years, and I knew she’d be a great addition to the Soundcast team.”
Since joining the executive team at Soundcast, Hardwick has delivered on the company’s tactical goals of realigning both the go-to-market strategy and branding of the company. Through deep market analysis, the company has reached consumer-level understanding that has set the foundation of the company’s current and future development initiatives.
To begin her tenure, Hardwick will oversee the release of five new speakers in 2017, the most new products Soundcast has released in a one year span in the award-winning audio manufacturer’s history.
The speakers were designed as a direct response to feedback garnered from in-depth consumer behavior studies of Soundcast’s customers commissioned by Hardwick. DTS Play-Fi capabilities will be also be a standard feature for forthcoming products, allowing for full integration with Play-Fi enabled products for dealers and consumers. With the added features, benefits and breadth of the forthcoming line, customers will also have access to white glove customer service from the Soundcast team for product support and any questions.
