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Castelle Selects Winner of Social-Media Contest

Castelle Selects Winner of Social-Media Contest

Castelle has announced that Cassandra Lewis won its See, Sit, Select & Snap social-engagement contest, held during the fall 2017 High Point Market. Lewis was awarded a prize valued at $5,000 in Castelle casual furniture for use of the Castelle quick-ship selfie station and related social-media posting.

The multiplatform social-media experience was created by Castelle to introduce its 2018 quick-ship program. Castelle outdoor lounge chairs from each of the program’s collections were displayed outside, with corresponding signs. Market attendees were encouraged to take a closer look at the chairs, try them, select a favorite, snap a selfie, and post it to Instagram (using the hashtag #castelleluxury). Lewis was selected from hundreds who participated.

Derek Ritzel, president and CEO, says, “With the launch of the quickship program, Castelle wanted to create an opportunity, during the busy market, to engage with attendees in a nontraditional manner. The selfies not only enriched our social media, but also provided valuable product-preference information and overall exposure for the quickship program, which was the fundamental goal.”

Through the See, Sit, Select & Snap contest, Castelle acquired nearly 700 new social-media followers. As the winner, Lewis selected furnishings from the Castelle showroom that will be delivered to her home’s outdoor spaces.

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