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Castelle Enhances Customer Experience With 2018 Collection Videos

Castelle Enhances Customer Experience With 2018 Collection Videos

Castelle recently released a series of professionally produced videos showcasing all of the company’s 2018 outdoor introductions, along with one video highlighting its industry-leading manufacturing process. The videos, which are produced as marketing tools for Castelle’s customers, provide a moving visualization of the details, finishes, and craftsmanship incorporated into making each piece of Castelle furniture.

Created to be used by specialty retailers in educating their sales personnel and customers, the videos can be accessed across multiple platforms, including online and mobile applications. Each video is available for viewing at any Castelle retail partner’s location or on the company’s website (www.castelleluxury.com) or YouTube channel.

Derek Ritzel, president and CEO, says, “The 2018 videos are a continuation of Castelle’s commitment to educating our retail partners and their consumers on the new collections, as well as the manufacturing story that is so important to understanding our brand. As a sales tool, the videos are able to take our customers, their staffs, and their consumers through each collection and the entire manufacturing process, exhibiting the amazing effort that goes into producing each collection. We see this story as important to the sales process, empowering the end consumer to select lasting outdoor furnishings confidently.”

Featured in the one-minute videos are Castelle’s 2018 introductions, including the Barclay Butera, Hermosa, Legend, Napoli, Sonesta, Sunrise, and ventura collections. There also is a video showcasing Elements by Castelle, the company’s new mixed-media line constructed of all-weather wicker, resin wood, and aluminum. This line debuted in July and offers retailers a midrange price option. The video “Handcrafted: The Castelle Story,” features the company’s more than 40 years of producing luxury designs, one at a time—from design inspiration to the skilled hands of sculptors and craftspeople, culminating in the custom-finishing department.

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EditCal 2017

EditCal 2017