Bernhardt Names Bill Brown to Lead New Outdoor Category

Bernhardt Names Bill Brown to Lead New Outdoor Category

LENOIR, NC - Luxury Furniture Brand, Bernhardt, has hired industry veteran, Bill Brown, to lead its new outdoor furniture category. He leads the new outdoor line within Bernhardt’s residential division, reporting to Steve Pilgrim, senior vice president of Residential Sales.

Brown comes to the company with over 30+ years of top-level executive experience in the outdoor category, most recently at Brown Jordan International. “We’ve been asked by high-fashion retail partners for several years to enter this category, and no one is better equipped to launch us into outdoor than Bill” said Alex Bernhardt Jr., president and CEO of Bernhardt.

Brown is currently collaborating with the team to put the resources together for a proper launch in 2019. “Bernhardt’s unique aesthetic fits the evolving tastes of knowledgeable consumers,” Brown said. “For 13 decades, the company has built an established brand trust, an audience of fans, and an extraordinary distribution base. I’m thrilled to help the company reimagine its iconic design viewpoint in the luxury outdoor space, while maintaining the compelling value for which the company is known.”

Brown and his wife will soon relocate from Lake Martin, Alabama, to the Lenoir, North Carolina area.


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