Bella-Dura® to Launch HOME Line at November Showtime

Bella-Dura® to Launch HOME Line at November Showtime

NEW YORK, NY - Bella-Dura® is set to unveil a brand-new line of residential fabrics this coming November. Designed towards today’s lifestyle, Bella-Dura® HOME features a blend of fibers, materials and colors, specially created for residential interior and exterior environments, where beautiful, worry-free performance counts the most.

“Bella-Dura is already a trusted brand in the contract and hospitality arena for its heavy-duty performance. We are really excited to now have an expanded offering that responds to the needs of the residential market – in look, feel and price,” stated Greg Thomases, vice president of Bella-Dura parent company Swavelle. 

Bella-Dura HOME, under the design direction of Sarah Keelen, is ideal for furniture manufacturers and retailers who can provide their customers with what they desire in a residential indoor and outdoor performance fabric—one that is soft to the touch, yet tough to the core. 

“I’ve designed Bella-Dura fabrics for over a decade, but this new infusion of industry knowledge and investment from the Swavelle team feels like a game changer,” said Sarah Keelen, Swavelle’s director of Design for Outdoor and Performance. “What we are launching this Showtime feels fresh and sophisticated, yet fun, and reflects this new union. Customers can expect to see new colors, patterns and constructions each season as we continue to develop this brand. I’m thrilled for what feels like a natural evolution of the Bella-Dura brand—-being able to offer customers a soft residential look and feel without compromising the performance we are known for.”