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Agio to Attend Spring 2012 High Point Market

NewsFor the first time, Agio International Co. Ltd. will exhibit a selection of outdoor-furniture collections at the spring 2012 High Point Market (April 21–26). Agio-USA officials credit traditional furniture retailers who have recognized the benefit of adding outdoor collections to their product mix as the motivation behind the manufacturer’s entry into High Point Market.

Bob Gaylord, president of Agio-USA, says, “We are coming to High Point Market for the first time because we know there are indoor retailers who are ready to go into the outdoor-casual category. They’re creating an entirely new category within their stores. If an indoor retailer is ready to make the jump into outdoor, we want to be there to discuss the opportunity with him or her.”

Agio’s presence will be evident throughout the market. A 1,800–square-foot temporary showroom (#1512) has been leased at Showplace, in addition to a display outside, in the garden area between Main Street and Showplace. Agio International will also provide outdoor sets for the use of attendees at hospitality events at Sunset on 3, on Showplace’s third-floor balcony.

Agio-USA representatives feel strongly that showing at High Point Market will give the brand even greater penetration into the market of traditional furniture retailers. Andy Sokol, Agio-USA vice president, sales/furniture stores, explains, “As the furniture stores continue to embrace the outdoor-furniture category as a viable part of their mix, it now makes sense for us to exhibit at High Point Market. We want to give the furniture-store buyers easy access to our company, and High Point Market provides us with a wonderful place to introduce ourselves and our line.”

While visiting Agio’s showrooms and exhibits at High Point Market will serve as a formal introduction to the brand and allow buyers to visualize what their outdoor-furniture departments might look like, Gaylord plans to remind visitors that what they will see is just a taste of the manufacturer’s entire catalog.

He says that while Agio recognizes that most of these retailers don’t currently attend the Chicago, Illinois, markets, indoor retailers who are serious about the outdoor category really need to attend the Chicago International Casual Furniture & Accessories Market™in September. Casual Market includes approximately 60 permanent showrooms and over 300 temporary exhibitors, he explains, and it represents the entire industry.

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